Estée Lauder acquires Hollywood brand Glamglow

Skincare, make-up and hair care giant Estée Lauder has signed an agreement to acquire the Hollywood skincare brand Glamglow.

The acquisition was announced on Friday December 19, but it not expected to close until January 2015.

Glamglow was founded in 2010 by Glenn and Shannon Dellimore as a prestige skincare brand, designed for men and women of all ages and skin types. It specialises in a range of mud-based facial masks, which offers a fast-acting treatment to leave the skin glowing and camera-ready. The line has five masks, formulated with a patented Teaoxi leaf-steeping technology to brighten, hydrate, refine or clear the skin.

William P. Lauder, executive chairman of The Estée Lauder Companies, said, “Glenn and Shannon have built a highly successful, sought-after skin care brand with a uniquely Hollywood point of view. The Estée Lauder Companies embraces their entrepreneurial spirit and vision, and is committed to sustainably growing the brand while fostering the uniquely glamorous skin care story that they’ve created. We are so pleased to welcome them to our family.”

The brand will be overseen by  The Estée Lauder Companies group president, John Demsey, responsible for brand such as Estée Lauder, M·A·C, Tom Ford, Jo Malone London, and Smashbox.