Faceframe wins Babtac innovation prize
Brow extension company Faceframe 3D has won the Babtac innovation prize, announced at the Professional Beauty London ExCeL show on Monday February 24, 2014.
Faceframe 3D won a prize fund of £8,000 after each of the four finalists delivered a 10-minute presentation to a panel of judges, in the style of BBC’s Dragons Den.
The Faceframe concept involves glueing individual hairs of synthetic mink directly onto the skin to create realistic looking eyebrow hair. Aimed at clients who have lost brow hair through illness, as well as those who have over plucked or just want to boost parts of their brows to get a better shape, Faceframe 3D Eyebrows was created by cousins Sheron Oakley and Christianne Lumb, a salon manager.
Sheron Oakley, founder of Faceframe was delighted to win the prize and plans to use the prize money to raise the profile of the company and expand internationally. She said: “I’m so overwhelmed to win. It’s incredible profile wise and for new business and it will enable us to build the team and meet the right people.”
Teresa Fletcher has now taken over as the owner of UK distribution and training for Faceframe 3D UK, as Oakley and Lumb expand internationally.
The three runners-up were Nuekie, a treatment which targets hyperpigmentation in ethnic skins, Injex an alternative injectable and Glow App, an iOS-based mobile booking app aiming to connect clients directly with mobile therapists.
The judging panel included beauty journalist Sarah Vine, editor of Salon Geek Cat Sims and Katie Hill, owner of Totality salon, which won Babtac’s salon of the year in 2013.
“It was a unanimous decision to choose Faceframe as the winner. Hair loss can effect anyone at anytime and because it’s a beauty treatment too, it gave us two reason to award them with the prize,” commented Hill.