UK distributor Louella Belle has added US spa brand Salt of the Earth to its brand portfolio. Louella Bella, whose brands also include nails brands Seche, Artistic, Gena and Morgan Taylor, will be distributing Salt of Earth as of January. 

Paul Heslop, founder of Salt of the Earth, said: "Launching into the UK is exciting for our brand and team members. We could not be more thrilled than to be at the beginning of our long-term partnership with Louella Belle.”

Salt of the Earth, whose product range comprises creams, masks and body scrubs, uses natural ingredients including salt, grape seed oil and pure sugar. Customisation is key to the brand’s offering, as demonstrated by the Blend Bar and Blend Box concepts. 

The Blend Bar allows spas to blend individualised products for clients, using the aromas and essential oils of their choice. The Blend Box contains product pouches to which the therapist can simply add boosters and scents, making the blending process easier.