PB meets Tracy Tamaris, Director of the International Institute for Anti-Ageing (iiaa)
They offer 3 exceptional brands which support their philosophy of feed, fortify and finish in order to achieve young, healthy looking skin.
· FEED: Skincare begins from the inside. The Advanced Nutrition Programme (ANP) is a range of nutritional supplements designed to support our skincare regime and provide the skin with essential nutrients. What you put inside your body is as important as what you apply topically.
· FORTIFY: Environ skincare is a premier quality skincare brand offering outstanding results for discerning clients. Formulated by a world-renowned plastic surgeon, the range contains a unique combination of active ingredients to protect and prevent, as well as treating conditions such as problem skins, scars, lines and wrinkles and pigmentation.
· FINISH: Jane Iredale mineral cosmetics is one of the most technically advanced make-up lines in the world. The products contain no synthetic dyes, preservatives or fillers. Our mineral foundations provide flawless, “barely there” coverage while promoting healthy skin. The perfect way to finish any skincare regime.
PB: What is your most popular product?
TT: The moisturisers from Environs AVST range contain a potent combination of vitamins A, C and E along with powerful antioxidants, flavanoids and peptides. They are popular simply because they deliver results and provide long term benefits. People are impressed with the changes they see in their skin and become loyal users and clients. Our Cquence eye gel is also extremely popular because it instantly de-puffs the eye area and helps to improve the condition of the delicate skin long-term.
PB: What makes your products special over the competition?
TT: All 3 of our brands were firsts for the industry, developed by visionaries and pioneers they lead the way in delivering measurable results and promoting normal, healthy skin. With a sound scientific base and supported with clinical trials they work with the skin’s physiology and can be used on all skin types and all ages, making them very versatile for a salon situation.
PB: What would be the cost to professionals looking to start using your products?
TT: In the current economic climate therapists look for products that are results driven and offer tangible benefits The iiaa offers outstanding products and services, supporting the salon and helping their business to grow and develop. We offer various different business booster packages which are flexible and can be chosen dependant on the size of the business.
PB: Do you provide any extra services, advice or training programmes for professionals who use your products in their salons?
TT: In addition to our world class training courses which are offered across our 5 training centres we also provide therapists with highly effective business tools including free in-salon skin analysis and make up events, outstanding marketing material and support.
Our beauty match recruitment division will source the best candidates for any vacancies you might have in your salon. Therapists will be pre-trained in all iiaa products.
PB: Why should salon owners visit your stand at the show?
TT: If a salon owner wants to achieve results for their clients and learn about the most revolutionary and innovative treatments available then the iiaa stand is the place to be. We will be offering free skin analysis using powerful imaging technology designed to look below the surface of the skin and identify problem areas. Visitors will also be able to watch makeovers and interactive demonstrations of the latest treatments and speak to one of our experts in order to find out how the iiaa can advance their business. They will also be able to find out more about the brands we distribute and take advantage of special deals on the day.
PB: Are you having anything new on your stand at the show?
TT: We are introducing our new, revolutionary Cool Peeling system which achieves fantastic results without damaging the epidermis.
PB: Will you be having any special offers exclusive to the show?
TT: We will be running a special 10% discount on our DF Ionzyme Machine together with discounts on various other lines.
PB: Any other plans for the show?
TT: We are running an educational conference during the show – Cool Peels, a revolution in results which aims to educate beauty therapists as to how they can treat problem skin, roseaca, lines and wrinkles and rough skin with a safe, effective new peeling regime that won’t damage the skin. These revolutionary peels release growth factors to increase the production of collagen and elastin. They’re easy to control, safe and gentle and won’t strip the protective epidermal layer of the skin.
The seminar takes place on Sunday 14th October from 2 – 4 pm. Tickets cost just £25 + Vat, you can call 020 8450 2020 to book.
PB: What tips would you give salon owners looking to introduce a new line into their salon?
TT: Salon owners should do their research and look for a product range that delivers measurable results and for a company that has integrity and passion. The company should be able to show the salon owner that besides having outstanding products they can also support and help them to grow and develop their business.
PB: What can we expect next from iiaa?
TT: It is a very exciting time at the iiaa as we have recently launched 3 new products, one from each of our brands which together, and individually, will change the face of the professional beauty industry and how therapists deal with problem skin and rosacea. One of these products is a new nutritional skin supplement called Accumax which has been on trial since 2007 and shown phenomenal results in clearing up even the most stubborn problem skin. Another is our revolutionary cool peeling system from Environ and from Jane Iredale we have the new BB creams which allows even problem skins to achieve a flawless result.
Visit iiaa on stand C17 at Professional Beauty Manchester to find out more!
Register online and save the £20 entry fee here.