Sales of prestige makeup soar in the US

Sales of prestige lip makeup in the US soared in the run-up to Christmas, seeing a 24% increase in November, according to market analyst the NPD Group. 

A total of 1.8 million prestige lip makeup products were sold in the US in November, a 22% rise on November 2013 figures. 

NPD data also show that overall lip makeup sales were up 12% in November. 

Sales of prestige lip colour products generated US$721m (£477) between December 2013 and November 2014, an 8% growth compared to the same period the previous year. 

Karen Grant, vice president and global beauty industry analyst at the NPD Group, said: “The trend of women seeking to make a bold makeup statement continues as marketers showcase lips more prominently than seen in prior years.”

According to NPD research, 33% of women use lip makeup more than once a day.