St Tropez becomes first official tanning partner of LFW

Tanning brand St Tropez has been announced as the official tanning partner of London Fashion Week, due to take place in September. This is the first time that London Fashion Week has named an Official Tanning Brand for the event.

The team of tanners will be headed up Nichola Joss, St Tropez’s global tanning and skin finishing expert, and have confirmed they will working on shows including Julien Macdonald, House of Holland, and Preen by Thornton Bregazzi.

St Tropez will also run a pop-up space at the London Fashion Weekend, offering treatments and demonstrations of the brand’s products. The brand has also hinted at a new launch to be announced this September.