Blow Ltd partners with Debenhams on in-store salons

On-demand mobile treatment service Blow Ltd is to open salons in Debenhams stores after receiving investment from the department store chain.

Debenhams said it decided to invest in Blow Ltd in a move to establish a greater presence in the UK beauty market.

The partnership will see Blow Ltd beauty bars open in key Debenhams stores, giving consumers the option to book beauty and hair services on the high street as well as to their home.

The first three beauty bars will open in Debenhams’ Oxford Street, Birmingham Bull Ring and Manchester stores this autumn.

Dharmash Mistry, chairman and co-founder of Blow Ltd, said: “Our partnership with Debenhams will turbo-charge growth and awareness of Blow Ltd by accessing the vibrant and loyal customer base of a UK market leader.  This move accelerates our ambition to bring expert beauty services to customers in key regional cities across the UK, either in their homes or in Debenhams stores. We are excited to join forces with Debenhams to reinvent the fragmented, multi-billion pound beauty services market.”

Blow Ltd previously secured investment from Unilever and has partnerships with brands including L’Oréal’s Kérastase.

Debenhams revealed ambitions to generate a £1bn business in its beauty and beauty services sector when it announced its new strategy in April this year.