Equilibrium flagship to focus on wellness, fitness and community
Boutique gym operator Equilibrium has outlined to blur the lines between gym and spa by developing a fitness and wellness hub in London’s Kings Cross.
Equilibrium, which launched its first studio in Holland Park, London, in 205, said the new flagship will focus on both physical and mental wellbeing.
As well as offering fitness classes, the building will include a co-working space, with add-ons such as virtual PAs, dry cleaning, and other SME support services.
The wellness offering will include breath workshops, Chinese medicine and beauty.
The club will span 5,500sq ft, set over two floors, including two studios dedicated to bespoke personal training and group fitness classes. The club’s digital platform will give each class member the ability to personalise their workout in advance.
It will offer two new signature class concepts with two trainers per class, a café and juice bar offering bespoke service, a Smoothie Shack, using ingredients to support the pre-and-post work-out body.
The space will also host events and pop-ups with innovative brands and businesses.
Equilibrium co-founders Niko Algeri and Jay Brockway said, “Fitness is so much more than just a workout, it is a constantly evolving machine. A machine we are finely tuned into and we are at the heart of its evolution.
“We have tapped into people’s passion points, got under their skin to understand exactly what it is they want – to understand the full fitness and wellness picture, not just the workout element. People want variety, they want to be inspired, to be pushed and they want to discover. So, we are creating this, all under one roof, helping anyone who visits us to be a much more rounded and knowledgeable fitness machine than ever before.”
Equilibrium managing director Hannah Lanel added: “The flagship studio will become home to a suite of comprehensive and completely integrated services designed to deliver physical and emotional release whilst providing the community a place in which to gather.”