Facegym opens flagship London store

Facegym, the brand behind the facial treatment of the same name, has opened its first standalone store on King’s Road in London.

The flagship Facegym store spans two floors and offers a menu of treatments incorporating the brand’s non-invasive face lifting technique. Treatments make use of a variety of technologies, including laser, ultrasound, radiofrequency and cryotherapy, to sculpt, lift and tone.

The store also includes the Facegym Open Beauty Lab concept, described as “a mixologist-led skincare bar designed to connect the consumer directly with natural ingredients”. The skincare bar allows clients to create their own bespoke product blend, which can be incorporated into any treatment the customer may be having. 

The stores feature three Facegym treatment pods, a makeup counter for post-treatment application, and a studio where workshops and other beauty, wellness and health-related events will be held.