3 ways to get clients booking into your salon this summer
With coronavirus restrictions continuing to lift, it can only mean one thing – summer 2021 is officially back on. Yes, it might be warm nights followed by monsoon days, but the world is ready to get back to its best and so are your clients.
Holidays are very much back on the agenda – whether it’s a staycation or a trip abroad – and a relaxing treatment in salon will be on clients’ minds. But how can you make sure your team keep up with the surge in client demand while keeping your customers safe and comfortable? Ben Fisher, chief executive of salon software Beu, explains how.
3 ways to boost your bookings this summer while keeping clients safe:
1. Back-to-back bookings are still a no go
You can make sure each client begins and ends their experience with you, without interruption or unnecessary contact with your next booking. Schedule automatic breaks between clients to create a consistently comfortable environment with Beu.
2. Perfect your portfolio
With more and more clients coming through your doors every day, it’s time to build up a beautiful body of work in your personal portfolio. When browsing salons with Beu, your clients can see just how amazing you can make them look and feel. Consider elements such as colours, placement and lighting to make sure your photos really stand out from the rest.
3. Review, review, review
Word-of-mouth is a great way to build a solid client base, but online reviews are also an important way of gaining the trust of new customers. Beu ensures all customer reviews are verified so you don’t need to worry about the trolls. Work your way to five-star reviews and your books will soon be fit to bursting – along with your bank balance.
As we move towards the autumn, with a more hopeful outlook about society staying open, it’s never been a better time to upgrade your business with an easy-to-use salon management software.
Not only does Beu enable you to easily manage bookings, payments, and treatment options – whether you're self-employed or a salon manager – you can also link your social media accounts and present a gorgeous portfolio of your work. Your salon will be the talk of the town (or the ton if you’re a Bridgerton fan).