Gill Morris joins Sterex as Elaine Stoddart steps down

Elaine Stoddart has left electrolysis company Sterex after 16 years to pursue her own interests, while Gill Morris has joined the electrolysis specialist as commercial director.

Stoddart, who was director of education for Sterex, was instrumental in recruiting a talented team of Sterex trainers and introduced influential courses including the transgender course and the VTCT hair removal qualifications. She will continue to deliver training in advanced cosmetic procedures for the next few months.

Well-known beauty business trainer Gill Morris has joined in the newly created commercial director role, following a year spent working as partnership director at industry standards body Habia. 

The move marks a return to Sterex for Morris, who worked there as director of training and PR in the 1990s. Morris said, “I am thrilled to be re-joining Sterex in such a key role and keen to bring all the experience and knowledge I have gained over the last 16 years back to the company I have always been passionate about.”

Speaking about her departure, Stoddart said, "Working for Sterex has been an amazing experience and a huge part of my life for so long. I could not have asked for a better platform from which to reach so many electrologists and I do feel sad to be leaving, whilst feeling excited about my future.”

Sterex managing director Laurie Cartmell said, “It has been a pleasure to work with Elaine over the past sixteen years and it will certainly be sad to see her go.”

She aded, “Gill's exceptional knowledge of the world of international professional beauty, her skills in business and her Sterex background make her the ideal candidate for this exciting, new and challenging role designed to take Sterex forward. She will be consolidating our strengths but developing additional areas in keeping with the Sterex brand values.”