Guest blog: first look at what iiaa will be exhibiting at PB North

Ewa Johnson, head of communications at the International Institute for Anti-Ageing (iiaa), reveals what new launches visitors can expect from Environ and Jane Iredale on their stand at PB North

Exhibiting at trade exhibitions continues to be an important part of the marketing and communications strategy for us. It helps strengthen existing client relationships, allows us to meet with salons and prospective business partners, and preview new products and service proposition launches.

This year we’re exhibiting at Professional Beauty North, which takes place in Manchester Central on September 18–19, showcasing the latest launches from Environ skincare and Jane Iredale mineral cosmetics, as well as Advanced Nutrition Programme’s full range.

New launches not to miss:

Environ – visitors can check out Youth EssentiA, the next step in vitamin A innovation from the brand. The rebranded range is formulated to enrich the skin with a combination of powerful vitamins, antioxidants and peptides. These ingredients work together to create even, smoother and healthier-looking skin that glows.

Jane Iredale – get a first look at the make-up brand’s new Retractable Brow Pencils which help fill in and define brows using an ultra-fine precision tip. The long-wearing formula is waterproof and stays put without smudging. The pencils are available in three medium-coverage shades to blend with natural hair colouring. The brand is also unveiling its new Smooth Affair for eyes lid primers – a versatile cream-to-powder formula that can be worn as an eye shadow or a primer. It prepares lids so make-up goes on easier and lasts longer, keeping eyes looking fresh all day, and is available in six versatile shades.


Visit us at the show on stand D24. Register for your free show ticket here.

iiaa is an organisation focused on evidence-based, scientifically researched skincare solutions. It’s the UK distributor for leading brands Environ and Jane Iredale, and manufacturer of supplement range Advanced Nutrition Programme.