HD Brows to rebrand as High Definition

UK brows and make-up brand HD Brows has announced plans to rebrand as High Definition.

The idea behind the name change was to reflect the new direction for the company, which started out as a brows-only brand, but expanded its offering with the launch of a make-up range in 2014.

The rebrand reflects plans to grow the brand into a broader beauty offer. The transition into the new name, and new logo, will take place gradually over the next few months, officially coming into effect as of February next year.

Chief executive and co-founder Nilam Holmes Patel said: “It’s a hugely exciting time. The transition from HD Brows to High Definition will bring lots of positive changes and takes the company to the next level – firmly establishing the brand as a major player in the beauty industry.”