Hyatt Hotels buys wellness company Exhale
Hyatt Hotels has purchased wellness brand Exhale, in a move that sees the hotel group expand its wellbeing offering.
Spa, fitness and wellness brand Exhale currently has 25 different locations across the US and Caribbean, employing more than 1,000 people.
The Exhale offering ranges from spa treatments, fitness classes and beauty services to wellbeing retreats and a nutrition element, among other aspects.
The move is a step in Hyatt Hotels’ growing focus on wellness, a strategy that is in keeping with the growing global popularity of the wellness movement.
In a statement, the hotel group said: “Hyatt and Exhale are joining forces as another key step in Hyatt’s strategy to engage with high-end travellers in more ways, beyond traditional hotel stays.”
The acquisition of Exhale follows Hyatt’s purchase of renowned wellness group Miraval, which includes celebrated wellbeing destination Miraval Arizona, in January this year.
Hyatt said: “Wellness continues to be increasingly important to guests who prioritise their wellbeing at home and on the road, and together, Exhale’s unique focus on mind and body will help bring everyday opportunities to care for people so they can be their best.”
The Hyatt groups plans to incorporate the existing Exhale locations and programmes into the Hyatt offering.
The company is also set to expand the Exhale portfolio, adding new standalone locations as well as locations within Hyatt hotels that are deemed to be a good fit for the Exhale brand.