iiaa product reviews

The PB team has reviewed some of the latest products launched by iiaa at Professional Beauty London on 28-29 February.

jane iredale, Puregloss White Tea Lip Gloss, reviewed by Chloe Skilton, Marketing Manager

I’m a huge fan of lipsticks and glosses, although I’m often replacing them with lip balm to soothe chapped lips. Finding one that nourishes your lips, sustains a presence after lots of conversations with clients and colleagues AND leaves them looking luscious is a hard find, but this particular product has it all.

The curved applicator makes it very easy apply the gloss, without leaving a sticky residue on the lips.

White Tea is a fabulous shade, natural and pretty for a day in the office but enough sparkle to apply for post-work drinks.


jane iredale Pure Pressed Blush, reviewed by Claudia Cerruti, Senior Marketing Executive

When I received this new blush to review I was excited to try it as I am a huge fan of jane iredale mineral cosmetics and have used one of their blushes in the past, that I absolutely loved. ‘Flawless’ is a pale pink with a delicate shimmer that looks perfectly natural on my skin, giving it a nice glow. Very easy to apply, the colour blends well with my foundation and just a little goes a long way and stays on all day. Formulated with minerals and antioxidants, this product is very light on the skin. I love the package and the small clam-shell case is easy to use and pack for travel! Ready to take it with me to ExCeL for the weekend!


jane iredale Naturally Matte Eye Shadow Kit, reviewed by Faye Fisher, Marketing Executive

This palette is filled with natural, nude eye shadows that are smooth, long lasting and easy to blend.  The kit comes with an eye shadow sponge applicator but I find using an eye shadow brush much easier for application.  First I used a fluffy blending brush to create a soft shadow in my crease using the shade ‘eggplant’ which is a soft, warm brown. I then used a smaller eye shadow brush to apply the shade ‘hush’ onto the lid of my eye. Hush is a beautiful light pink shade which has a very soft shimmer. Lastly, I used the dark brown shade ‘fudge’ in the outer edge of my eye and blended across into my crease.

Post-product application: 

The eye look that I achieved was very natural and fresh and long lasting which I was very impressed with as a didn’t use a primer on my eyelids prior to application. The range of shades you get in the kit gives you the freedom to create a very natural look for during the day or use the deeper shades to create a more dramatic look for the evening.

Overall product review:

The packaging of this kit is gorgeous. It is in a shiny light gold case which makes it feel very luxurious. There is also a decent sized mirror inside which makes it a perfect on-the-go palette.

The shades in this kit are very versatile and can be used for a range of looks so is a must-have for your make up kit/bag. They are also very easy to use so are perfect for someone who doesn’t use make up that often or is not very experienced.

SKIN ACCUMAX™, Advanced Nutrition Programme, reviewed by Lutfiye Ibrahim, Account Manager

After a recent ski trip to France, I noticed that my skin had suffered in the process.  Therefore, when the opportunity came along to test Skin Accumax (The Skincare Supplement) I was more than happy to trial the food supplement.

I was taking 2 capsules, twice a day with meals, and after a two week duration I noticed that my skin began to visibly improve.  There seemed to be a natural glow emerging, with friends and family commenting on how well I looked.  Initial redness seemed to diminish and my whole face seemed much more healthier, looking radiant. I have facial pigmentation and even that seemed to improve slightly.

I look forward to continuing with Skin Accumax and seeing further results down the line...