Nail hack videos rack up more than 340 million views on TikTok
Billions of people are turning to social media site TikTok for beauty advice with videos that deliver handy “#nailhacks” the most popular, having had more than 340 million views on the platform as users search for tips and tricks.
Videos tagged with #eyelinerhacks came in a close second with more than 318 million views, according to research by cosmetic surgery information site Tajmeeli – which put together this survey of the most in-demand beauty videos on TikTok, while hacks for foundation (161,600,000 views), concealer (133,700,000) and lipstick (104,800,000) application also made the top five.
Beauty hack videos are currently dominating the platform, with more than 12.5 billion views by users searching for tips and tricks in this sector, the report found.
At Professional Beauty London, which takes place at ExCel on October 17–18, we will have a session on our Digital Skills education programme about “Mastering video content on Instagram, Facebook and TikTok”. Register now to join the session.
The 28 most watched beauty hacks on TikTok are:
|
Rank |
Beauty hacks |
Number of views |
|
1 |
#NailHacks |
341,800,000 |
|
2 |
#EyelinerHack(s) |
318,900,000 |
|
3 |
#FoundationHack(s) |
161,600,000 |
|
4 |
#ConcealerHack(s) |
133,700,000 |
|
5 |
#LipstickHacks |
104,800,000 |
|
6 |
#MascaraHack(s) |
48,000,000 |
|
7 |
#EyelashesHack(s) |
44,800,000 |
|
8 |
#NailPolishHack |
43,600,000 |
|
9 |
#BrowHack(s) |
41,700,000 |
|
10 |
#EyebrowHack(s) |
39,300,000 |
|
11 |
#HairGrowthHacks |
33,200,000 |
|
12 |
#FakeTanHack(s) |
24,300,000 |
|
13 |
#EyeShadowHack(s) |
23,300,000 |
|
14 |
#BronzerHack(s) |
10,540,400 |
|
15 |
#LipLinerHack |
7,600,000 |
|
16 |
#DryShampooHack |
6,700,000 |
|
17 |
#MakeupRemoverHack |
6,700,000 |
|
18 |
#HighlighterHack |
4,200,000 |
|
19 |
#ContourHack |
3,900,000 |
|
20 |
#LipglossHack |
1,900,000 |
|
21 |
#PonytailHacks |
1,700,000 |
|
22 |
#BlusherHack |
1,300,000 |
|
23 |
#PrimerHack |
1,000,000 |
|
24 |
#ThickHairHack |
552,700 |
|
25 |
#AcrylicNailHacks |
271,200 |
|
26 |
#RedLipstickHacks |
81,800 |
|
27 |
#TonerHack |
62,800 |
|
28 |
#SettingSprayHack |
9,329 |
|
|
|
|
Germine Magdy, senior social media specialist from Tajmeeli, said: “The popularity of TikTok has skyrocketed in recent months and the platform offers far more than funny videos and viral dances. As we can see from the research, it’s the perfect place to share tips and advice.
“The huge reach of the platform can often see some of these beauty tips going viral, however, we recommend that viewers use their own judgement before trying any of the recommendations at home.”
Earlier this year, it was revealed that brow lamination is the beauty trend with the highest engagement level on TikTok. Find out why.
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