New app launches to colour match users with foundation

A new app has launched to help users find make-up products perfectly matched to their skin colour and needs.

Slapp was created by Jamila Robertson to act as a virtual colour matching service for millennial women who don’t have the time to get to a shop to be colour matched or who struggle to find their shade just by looking at swatches online.

The user takes a “selfie” in the app and is instantly linked to foundations, concealers or skin tints that match their skin tone. They can then buy the product through the app with the option of same day delivery and the ability to save the product in the app for quick repeat orders.

Robertson said the app will be carrying small, independent make-up brands to begin with but will introduce luxury brands Bobbi Brown and Charlotte Tilbury starting in October, with plans to add new brands to Slapp’s store each month.