Nouveau Lashes to collaborate with Saks

Salon group Saks has signed a deal to take on lash training and product brand Nouveau Lashes across its franchisee sites.

Saks chose Nouveau Lashes because of its consultation-led approach, which combines three lash techniques, meaning a salon can provide a treatment that caters to clients’ different looks and lifestyles.

The salons now offer Nouveau’s Extend, Express and LVL Enhance at 11 locations with a plan to roll the services out to all 34 locations that offer beauty by the end of 2016.

Saks head of business development Barry Jarega said: “Our Customer Promise is to provide expertise and quality throughout our salons and we continue to provide this by selecting and working with the best brands that are available on the market.”