PB Webinars: how to prevent contact allergies and secure your salon free media coverage

Our free and educational PB Webinars this week (November 30–December 6) are aimed at helping nail techs prevent contact allergies from occurring and getting salons and spas media coverage just by using Twitter. 

Media consultant Suzanne Bearne will share her insider tips on how to build relationships with journalists via Twitter to land your salon or spa some free press coverage, while award-winning nail tech Georgie Smedley will share her top tips for working safely when doing enhancements. 

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What to expect from this week’s PB Webinar line-up (November 30–December 6):


Tuesday 1 December – 1pm – Live with Georgie Smedley – “Nail techs: how to prevent contact allergies”

Nail tech allergies have been on the rise. Georgie Smedley, managing director of the Georgie Smedley Group, will explain what nail techs need to do to prevent contact allergies from occurring, covering the science behind why it happens, the risks and the key signs to look out for, as well as her top tips for working safely. There will be a 10-minute audience Q&A at the end.

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Friday 4 December – 12pm – Live with Suzanne Bearne – “How to tweet your way to media coverage" 

In this webinar, Suzanne Bearne, freelance journalist for the nationals including the BBC, Guardian and the I, media trainer and consultant, will be explaining how small businesses can secure press coverage (for absolutely free) through Twitter. 

Bearne will explain how to utilise Twitter, build relationships with journalists through the platform and the easy ways you can be featured in publications simply by using the channel. This workshop is aimed at anyone – from salons and spas, to brands and PRs. There will be a 10-minute audience Q&A at the end. 

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For every PB Webinar you attend, you will receive 1 CPD hour from VTCT – find out how to claim your points.  

Who would you love to see on one of our PB Webinars? Comment below and we will try our best to make it happen.