PB Webinars: How to get results on social media and a winter nail art demo
Our PB Webinars this week (November 16–22) include the biggest event on the spa industry calendar – the 2020 World Spa & Wellness Awards.
The award ceremony is considered one of the most prestigious for the sector and recognises leading spas across the globe who are raising industry standards. Join us on Facebook on Monday, November 16, at 1pm, for the show-stopping virtual event.
This week we also have a nail art demo from talented tech Hing Jark, who will be showing you how to create cute winter penguin, reindeer and cat designs, while our hair and beauty panel will deliver a masterclass on measuring social media metrics and how to turn that data into revenue for your salon or spa business.
What to expect from this week’s PB Webinar line-up (November 16–22):
Monday 16 November – 1pm – World Spa & Wellness Awards 2020
Recognise and celebrate the best hotel, resort and destinations spas around the world in the virtual World Spa & Wellness (WSW) Awards 2020. As the most prestigious ceremony in the industry, our awards acknowledge excellence of care, service and standards in spas across every region. Due to the coronavirus pandemic, the WSW Awards 2020 is taking place virtually on Facebook, so make sure to grab a glass of prosecco and join in the online party.
With thanks to our sponsors: Biologique Recherche, Cancer Aware Directory, Elemis, Gharieni, Lemi, Matrix, Wellness Tourism Association.
Thursday 19 November – 7pm – Facebook Premiere – “How to achieve measurable results from social media”
In this pre-recorded Facebook Premiere, our beauty and hair panel will discuss how you can measure your business’s social media data correctly, covering key metrics, the tools to use and how to link it to other types of marketing.
Our panel includes Al Tepper, founder of TepFu; Talisha Cox, owner of Elite Hair Lounge; and hair stylist Harriet Stokes. This pre-recorded webinar was one of the most popular sessions from our three-day online global networking event PB World, which took place in September.
Friday 20 November – 12pm – Live with Jark Hing – “Demo: cute winter cartoon nail art”
Nail tech Jark Hing, founder of Jark Nails, loves creating bespoke and edgy nail art for clients, and with Christmas around the corner, she has some amazing winter designs for you to try out. In this demonstration, Jark will show how to create three different cute winter cartoon nail art designs – penguin, reindeer and cat – and cover the top troubleshooting issues with each. There will be a 15-minute audience Q&A at the end.
For every PB Webinar you attend, you will receive 1 CPD hour from VTCT – find out how to claim your points.
Who would you love to see on one of our PB Webinars? Comment below and we will try our best to make it happen.