People in Bridgend and York spend the most money on beauty treatments before a holiday

People who live in Bridgend splash the most cash on hair and beauty treatments before going on holiday, spending an average of £110 at salons in the summer months, which is 158% above the national UK average of £43, according to data from Phorest Salon Software. 

With UK staycations on the rise as international travel is still disrupted by the coronavirus pandemic, it seems consumers are still dedicating the same level of hair and beauty preparation for their holiday, so salons should be ready for a summer boom. 

York came in second as the place with the biggest spenders on hair and beauty treatments before a holiday, spending an average of £78.78 in salon, which is 85% above the UK national average, the report found.

Newport came in third, with an average salon spend of £78.68, which is 84% above the national average. The data, pulled by Phorest, looked into the summer-prep behaviour of salon goers across the UK.

Phorest states an estimated 3.8 million appointments are booked in UK salons over the summer months and around 713,030 of those are waxing treatments. Check out our guide to delivering a first-class intimate wax treatment every time. 

Meanwhile, another report has revealed the areas which have the worst client no-show rates in the UK and some of the answers will surprise you. 

Places in the UK that spend the most on hair and beauty treatments before a holiday:

County Average salon spend Vs National Average Pen-y-bont ar Ogwr (Bridgend) £109.97 157.59% York £78.78 84.53% Newport £78.68 84.29% Leicester £74.81 75.22% Southampton £73.83 72.94% Isle of Wight £70.47 65.06% North Somerset £68.97 61.55% Greater London £67.95 59.16% City of Bristol £67.68 58.54% Bridgend County Borough £65.79 54.09% Peterborough £65.10 52.48% North East Lincolnshire £63.67 49.14% Darlington £61.78 44.71% Dungannon and South Tyrone £61.68 44.48% Worcestershire £60.06 40.69% Cornwall £59.95 40.41% Wrexham Principal Area £58.44 36.90% Surrey £57.68 35.12% West Berkshire £56.80 33.05% Isle of Anglesey £55.94 31.02% Staffordshire £55.53 30.07% Stirling £55.27 29.47% Aberdeenshire £55.14 29.17% Stockton-on-Tees £54.91 28.62% Shropshire £54.68 28.08% Fermanagh £54.55 27.76% Edinburgh £54.43 27.50% Bath and North East Somerset £54.27 27.12% Brighton and Hove £53.19 24.59% Perth and Kinross £52.90 23.90% West Midlands £51.77 21.26% Dorset £51.75 21.21% County Durham £51.50 20.62% South Yorkshire £51.20 19.93% North Yorkshire £50.58 18.46% West Yorkshire £50.21 17.61% Bedford £49.96 17.03% South Lanarkshire £49.75 16.53% Windsor and Maidenhead £49.50 15.95% Bracknell Forest £49.35 15.59% Glasgow City £49.13 15.08% Essex £48.63 13.91% Buckinghamshire £48.06 12.57% Cheshire East £47.86 12.11% Cardiff £47.63 11.56% Hampshire £47.45 11.14% Belfast £46.53 8.98% Powys £46.36 8.58% Derby £46.34 8.55% Kent £46.14 8.08% Neath Port Talbot Principle Area £45.98 7.70% Somerset £45.77 7.20% East Sussex £45.62 6.87% Merseyside £45.02 5.45% Rhondda Cynon Taff £44.99 5.38% Coleraine £44.98 5.35% Hertfordshire £44.78 4.88% Gloucestershire £44.67 4.63% Oxfordshire £44.61 4.50% East Renfrewshire Council £44.50 4.23% Stoke-on-Trent £44.40 3.99% Lancashire £44.10 3.29% Warwickshire £44.03 3.14% Tyne and Wear £44.01 3.09% Wiltshire £43.98 3.02% Warrington £43.28 1.38% Dundee City Council £43.20 1.18% Southend-on-Sea £43.11 0.97% Medway £42.84 0.35% Greater Manchester £42.32 -0.88% East Riding of Yorkshire £42.19 -1.18% West Sussex £42.12 -1.34% Redcar and Cleveland £42.10 -1.38% Lincolnshire £41.70 -2.33% Middlesbrough £41.31 -3.24% Milton Keynes £41.05 -3.84% Fife £40.46 -5.22% Devon £40.33 -5.54% Cumbria £40.33 -5.54% Torfaen Principal Area £40.27 -5.67% Portsmouth £40.18 -5.88% North Down £40.17 -5.91% Northumberland £40.08 -6.11% South Ayrshire £39.92 -6.50% Highland Council £39.90 -6.55% Ceredigion £39.87 -6.62% Cheshire West and Chester £39.81 -6.76% Newry and Mourne District Council £39.55 -7.36% Newtownabbey £39.54 -7.39% Rutland £39.15 -8.29% Norfolk £39.05 -8.52% Pembrokeshire £38.83 -9.06% Central Bedfordshire £38.72 -9.30% Blackpool £38.68 -9.40% Vale of Glamorgan £38.04 -10.89% Cambridgeshire £37.47 -12.23% Northamptonshire £37.39 -12.41% Carmarthenshire £37.31 -12.60% Scottish Borders £37.02 -13.28% County Derry £36.99 -13.35% Wokingham £36.53 -14.44% West Lothian £36.27 -15.03% Aberdeen City £36.22 -15.17% South Gloucestershire £35.93 -15.85% Leicestershire £35.84 -16.06% East Dunbartonshire Council £35.82 -16.09% Moray £35.74 -16.29% Ards £35.63 -16.53% Swindon £35.60 -16.61% Derbyshire £35.57 -16.69% North Ayrshire Council £35.20 -17.54% Suffolk £34.78 -18.53% Angus council £34.76 -18.59% Midlothian £34.65 -18.83% Caerphilly £34.59 -18.97% North Lanarkshire £34.55 -19.06% Renfrewshire £34.54 -19.11% Luton £34.49 -19.20% Slough £34.38 -19.46% County Down £34.38 -19.47% Nottinghamshire £33.28 -22.05% Falkirk £33.21 -22.21% West Dunbartonshire Council £33.09 -22.50% Shetland Islands £32.55 -23.75% Swansea £32.25 -24.46% Blackburn with Darwen £31.57 -26.05% Magherafelt £31.23 -26.85% Reading £31.13 -27.09% Gwynedd £30.95 -27.51% Banbridge £30.95 -27.51% Borough of Halton £30.42 -28.74% Dumfries and Galloway £30.41 -28.78% Lisburn and Castlereagh £30.39 -28.83% Omagh £30.30 -29.03% North Lincolnshire £29.90 -29.97% Flintshire £29.41 -31.10% Plymouth £29.14 -31.75% Sir Fynwy £28.84 -32.45% East Ayrshire Council £28.81 -32.52% Larne £28.08 -34.24% Hartlepool £27.71 -35.10% Carrickfergus £26.91 -36.96% Armagh £26.28 -38.44% Kingston upon Hull £26.16 -38.72% Ballymoney £26.03 -39.03% Inverclyde £25.92 -39.30% Herefordshire £25.59 -40.06% County Antrim £24.44 -42.75% Clackmannanshire £23.41 -45.16% Argyll and Bute Council £23.22 -45.62% Cookstown £22.98 -46.18% Strabane £22.93 -46.30% Ballymena £21.08 -50.63% Craigavon £20.95 -50.93% Orkney £19.30 -54.79% Limavady £17.42 -59.19%       National Average £42.69

“Despite the fact we can’t get away to warmer climates this year, it’s fantastic to see us making the most of the beautiful holiday destinations across the UK, and of course turning to our local salons to look our best for the Insta snaps,” said Ronan Perceval, chief executive of Phorest Salon Software.

What do you make of these stats? Tell us your thoughts below. 

Did you hear? Brits are set to spend £6.46 billion on hair and beauty treatments over the next six months.