Client no-show rate worst in Berkshire and West Midlands beauty salons

Since beauty salons reopened in April, 5% of clients have failed to show up for their appointment without giving notice, with the worst offenders in Berkshire and the West Midlands.  

Despite many salons being fully booked for months ahead of reopening, in some regions, almost 10% of clients are not turning up for their bookings, according to new stats from Phorest Salon Software.

The salon appointment booking and management software company estimates that no-shows are currently costing UK salons £2million every day in lost revenue.  

According to the new research, clients in Berkshire, the West Midlands and parts of Yorkshire are the least restpectful of busy therapists' time and are far more likely to fail to show up for their boked appointments.

Meanwhile, those in areas such as Essex, Cumbria and Kent fall below the national average when it comes to no-shows.

The worst 20 regions for salon client no-shows are:

Berkshire 9.4%

West Midlands 8.7%

East Yorkshire 8.6%

South Yorkshire 8.1%

Greater Manchester 7.9%

Glamorgan 6.4%

Lancashire 6.1%

Cheshire 6.0%

Greater London 5.9%

Merseyside 5.9%

Aberdeenshire 5.7%

West Yorkshire 5.6%

Edinburgh 5.5%

Glasgow City 5.4%

North Yorkshire 5.0%

Hertfordshire 4.7%

Dorset 4.3%

Kent 4.1%

Cumbria 4.1%

Essex 4.1%

Phorest Salon Software chief executive Ronan Perceval said: “Much has been made throughout lockdown about supporting local businesses, but it’s important to remember that many salon owners, already struggling with reduced capacity due to social distancing measures, are left with empty seats and an opportunity cost of thousands of euro when people book appointments and don’t show up.”  

Phorest’s new variable deposits feature allows salon owners to automatically charge higher upfront deposits for higher risk clients, such as new clients or those who have been no-shows in the past, as well as for services with higher outlay costs.

Are you struggling with no-shows in your salon since you reopened? Let us know in the comments.

Did you see that recent research from Smart Energy GB suggested Brits will spend £6.46bn on hair and beauty treatments over the next six months