Pinterest opens first trend-led Beauty School

Published 17th Sep 2022 by PB Admin
Pinterest opens first trend-led Beauty School

Visual inspiration platform Pinterest has announced it will be opening a Beauty School to the public on October 1. The first-of-its-kind event will feature brand activations and creator workshops directly informed by the platform’s unique insight-led trends.

Opening to the public for free, the event, taking place at The Vinyl Factory in Soho, London, will host workshops and panels spanning across hair, beauty and skincare, based on the beauty trends Pinterest predicts are set to dominate this winter 2022 season.
In partnership with household beauty names, including La Roche Posay, the event will have inclusivity at its centre, reflective of Pinterest's values, demonstrated through its hair pattern search and skin tone range search functions.

What's on at the Pinterest Beauty School?

Beyond the Filter - panel discussion

This panel discussion with cover how we can positively nurture and enhance our unique skin. Exploring the culture and effect of filters, celebrating real skin conditions and recognising the importance of embracing our imperfections and wellbeing in skincare. 

Make-up from day to night

This creator workshop, led by award-winning professional makeup artist to countless celebrities, Joy Adenuga, will show guests how to perfect their flawless makeup techniques to last them from day to night.

Beyond the Toxins - panel discussion

This panel discussion on how beauty is leveling up for a more sustainable future. Exploring the changing trends in sustainable beauty, how beauty enthusiasts can support innovation and the impact of more sustainable beauty. 

Nail art tricks for beginners

Led by Aamirah Essof, aka A Brown Girl Recommends, this creator workshop will show guests how they can achieve the latest nail art trends.

Hair braiding techniques

The Curl Bar London's founder, Nia the Light, will be leading this creator workshop on how guests can perfect a variety on braiding techniques.

Speaking about the event, Belinda Boakye, head of creator marketing at Pinterest UK, says, "Millions of beauty lovers in the UK come to Pinterest each month to get inspired, discover new trends and shop, and because we know what people are searching for, we can predict what the next big beauty trends will be. It's a total cheat-sheet for beauty brands and creators who can literally inspire people with the very things they're already looking for. We're so excited to launch our first Beauty School in the UK,  working with brands and creators to bring the online magic of what you can find on Pinterest, to a real physical space for the first time."

Tickets for the free event can be reserved now.

Don't miss: The make-up trends you clients will be asking for this autumn/winter

Also: The hottest nail art trends for AW22

PB Admin

PB Admin

Published 17th Sep 2022

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