PB Upskills: pro brands launch free education for beauty industry during Covid-19
As part of our ongoing PB Upskills series, we wanted to highlight the free training and support the professional brands are offering to beauty salon owners, spa operators, and mobile and home-based therapists during coronavirus lockdown so they can improve their skills ready for reopening.
Here are some of the top offers of free education and support from leading brands during this time of enforced closure.
Aromatherapy brand Eve Taylor is educating beauty pros on essential business skills and practical techniques through its syllabus of online content, which covers face and body treatment techniques and retailing strategies.
Skincare brand Guinot has introduced Salon Surgery Sessions for its franchise network and PhD candidates, along with Monday Motivation webinars to help them refocus their minds and set new goals for the week.
Salonology have released a series of podcasts, webinars and Facebook shows to keep salon owners connected, supported and positive during lockdown. It has also created a free online resource pack with advice on topics such as Facebook strategies, salon marketing and growing your Instagram account.
Mesoestetic has rolled out online training for aesthetic and medical courses, including webinars on consultation techniques, skin preparation, mixology protocols and homecare solutions.
3D-Lipo is continuing its 3D Business Stimulation Initiative, which allows salons to launch new treatments at a discounted price. The brand has also introduced the Smart Buy Scheme, designed to boost salon profits through free promotional materials, support and Facebook marketing advice with expert Kris Trinity.
CACI aims to help businesses return to profit post-lockdown through its extended Lockdown Bounce Back Offer, allowing salons to introduce the Synergy system while paying nothing for the first six months of use.
Tracey Smith, director of waxing brand Ashmira Botanica, has introduced free Zoom sessions for any pros looking for waxing, beauty and business advice; while Pure Nails is providing workshops on its Instagram page every Wednesday. Run by head of education Tina Bell, the workshops provide advice on topics such as acrylic application and nail art techniques.
Glo Boutique Academy is offering free, accredited online training for henna brows, brow lamination and lash lifts, while Image Skincare has launched the Image Business University, providing the resources salon owners need to ensure sustainable business success. Topics covered include leadership, profitability, and staff recruitment and retention.
Salon System is providing education for beauty professionals on its Instagram page. The Nourish Your Mind campaign offers free support and guidance throughout lockdown, covering topics such as how to seek support, growing your skills online and staying motivated.
Sweet Squared is introducing a live education series on its Facebook and Instagram pages. Sessions will run throughout lockdown and provide expert knowledge from S2 education ambassadors such as Liza Smith, Victoria Trafford and Pete Burkill.
Offering a formal qualification at a discounted price, Celluma Light Therapy has created The Science Behind Light Therapy and Clinical Application course. Meanwhile, Lynton is offering a 50% discount on its new masterclasses.
Software supplier Timely has so far provided more than £370,000 worth of financial relief to salons throughout the pandemic. The financial relief has come in the form of salons putting their accounts on hold while others who have wanted to continue to use the software during lockdown have been given discounts on their subscription. Find out more.
The Louella Belle Training Academy has made all its online courses free to access during lockdown and its website offers an abundance of webinars covering topics such as dip application, nail art techniques, and artistic aftercare and support.