Professional Beauty August magazine: the highlights
The August edition of Professional Beauty magazine has landed and this month we cover a range of topics which will help you deliver the best customer service in your salon, spa or mobile/home-based beauty business.
From an in-depth look at the nail art and make-up trends that clients will be wanting this autumn/winter, and how you can replicate these looks in salon, to eight of this year’s best beauty industry book and podcast releases to help get you motivated.
Hellen Ward also shares her wisdom on how we can remind clients why they should come back to salon, while aesthetic therapist Emma Bennett explains how to introduce advanced treatments into your business and make them a success.
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The August digital issue can be read online for free here.
Professional Beauty August magazine highlights include:
The nation’s finest – Check out the outstanding finalists of the Professional Beauty Awards 2021, which spans nine prestigious categories
Fall headfirst into autumn – Nail trends for AW21 will fall into two camps – subtle hints of colour in alternative French tips versus retro-inspired styles
The hot list – We round-up this year’s most inspiring beauty industry-focused book and podcast launches and explain why they’re worth investing in
Talking to… Katherine Flood – Professional Beauty’s Therapist of the Year 2020 tells us what it takes to make it as a successful therapist in the industry
Colour code – AW21’s make-up trends feature ’90s influences and pops of colour. Pro MUA Tamara Tott explains how to translate them into wearable looks for clients
Q&A – Aesthetic therapist Emma Bennett explains why now’s the time to introduce advanced treatments into your salon, and how to make a success of them
Ward’s World – Hellen Ward on reminding clients why they should come back to salon
Operational advice – If you have self-employed therapists in your salon, do you need to provide insurance? Christina Ryan explains
Ask the experts – How stress impacts the skin, and the benefits of LED when treating rosacea
Treatment news – Salon System and KG Professional launch brow lamination services
New products – Hypoallergenic gel-polish systems and new serums to tackle lax skin
Digital Direction – How to create a social media plan
Insider – Monthly stats for beauty, nails and spa.
COVER IMAGE: hair by Jonathan Andrew for Fudge Professional
What do you make of the July issue of the magazine? Comment below.