Professional Beauty May magazine: the highlights

Professional Beauty’s May 2021 issue has landed and it is packed with information to help you run a successful beauty business, whether you’re mobile, home-based or own/run a salon or spa. 

This month’s top features include a focus on wedding season, particularly the lash trends brides will be opting for on their big day and the best aftercare products to retail to them; and a focus on the spa and wellness trends that will be big in 2021 after one of the hardest year’s the industry has faced due to the coronavirus pandemic. 

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The May digital issue can be read online for free here.

 

Professional Beauty May magazine highlights include: 

 

Eyes on the brides – As wedding season gears up post-Covid-19 lockdown, the lash experts explain how to welcome back your bridal clients and prepare them for their big day.

 

The shape of spa to come – After the hardest year the industry has ever faced, we reveal the big spa and wellness trends that will help get the sector back on track in 2021.

 

Grow your business in 2021 – PB Awards are open for entries. We catch up with previous winners to find out how the awards has boosted their revenue, profile and team morale.

 

Digital direction – Kate Woods shares some simple tips to help get your salon or spa website ranking higher on Google, from claiming listings to getting your NAP right.

 

Talking to… Kay Pennington ­– The group manager of Aqua Sana tells us how to make it as a leader and why recruitment is the next big spa industry challenge.

 

To have & to hold – Seven of the best aftercare products to retail post-treatment to keep your clients’ lashes looking good, from the ceremony through to their honeymoon.

 

Ward’s world – With the salon business model in danger of changing forever, Hellen Ward explains why we can’t stop pushing for Government support and understanding of our sector.

 

Ask the experts – Industry experts share their advice on everything from incorporating gemstones into treatments, to getting the best microneedling results, and the rules around consultation cards. 

 

Q&A – The Mask Skin & Body Clinic’s Helene Bramwell on how to keep a salon successful for 50 years.

 

Insider – Monthly stats to help salons and spas benchmark their businesses.

 

New products – Jane Iredale’s new blush and highlighter sticks; session tech Jenni Draper launches tool line.

 

Treatment news – New age-defying facials from professional brands Esse and Thalgo. 

 

Cover credit: Shutterstock 

 

What do you make of the May issue of the magazine? Comment below.