Proto-col announces new sub-brand for clinic professionals
British collagen brand Proto-col is to launch a new sub-brand, with exclusive products and formulations for salons, spas and skincare clinics.
The move is part of a wider restructuring in the business that commenced with the appointment of a new UK sales team last summer.
The new sub-brand, Proto-col Clinical, will keep collagen technology at its heart and will see the imminent launch of higher strength collagen drinks and innovative vegan superfood supplements. The range will enable beauty therapists and other practitioners to deliver new treatments as well as supporting business growth through extended on-sales opportunities.
A striking new look will accompany the launch that reflects the brand's passion for high-quality ingredients with scientifically-proven results. The range will feature ingredients that are clinically tested to help with skin elasticity, healthy skin, hair and nails plus further studies in cellulite, acne and wound healing.
Proto-col founder and chief executive James Greenwell said: ‘’Innovative collagen technology has always been central to what we do at Proto-col and this new sub-brand will enable us to focus on clinical formulations in high concentrations.
‘’The launch marks an important milestone within our organisation and the focus of the new Clinical range is a testament to the confidence that the industry is showing in the Proto-col brand.’’
Rebekka Gardner, head of UK sales, added: “The Proto-col brand has established itself as a collagen expert over the past 15 years and I know our partners across the beauty and medical sectors will be excited by these product developments.”
Proto-col and its sub-brands are part of On-Group, based in Wiltshire, UK.