Recession resistance

Unorthodox facilities and an innovative treatment menus is keeping business booming for the spa at Spain’s luxury Finca Cortesin resort, despite the country’s crippling economic climate

Remaining profitable in the tough economic climate of the past few years has been a challenge for spas in most global markets. As belts tighten, luxuries like high-end beauty treatments are likely to be among the first sacrifices for cash-strapped clients. For many operators, the economy has meant adapting services, marketing strategies and even whole business models to keep clients coming through the door, while others have been forced to close altogether. So how does a luxury spa faced with the worst financial crisis in its country’s recent history remain commercially viable?

Read the full article on page 18 of the December issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here