Skincare brand Espa launches high-performance haircare collection
Skincare brand Espa has announced its branching out into the haircare market, launching a Purifying Shampoo and Nourishing Conditioner.
The move is the result of customer demand, with shampoo and conditioner being two of the most searched terms on the company's website. Haircare was also the biggest new product request on its social media accounts in 2015.
Both products are free of silicone and use protein-rich plant extracts and aromatherapy actives to deeply cleanse and rejuvenate hair. The Purifying Shampoo is 99% natural and infused with natural plant cleansers, honey and jojoba, and olive oils. The Nourishing Conditioner is 98.5% natural and packed with protein-rich soy, wheat, corn extracts, pro-vitamin B5, coconut and olive oils. The company said it took 115 forumlations to get it right
The new line will be available at ESPA salons and spas worldwide, and both products cost £20 for a 295ml bottle.