Sustainable Beauty Coalition launches to help beauty industry advance its sustainability goals

The British Beauty Council has launched the Sustainable Beauty Coalition (SBC) to help tackle the global climate change emergency by creating a framework of action that the beauty and wellness industry could collectively follow to boost its sustainability efforts.

The SBC is supported by an advisory panel of industry experts, brand owners and industry body representatives, which report into the British Beauty Council’s executive board, with a remit to:

The coalition has launched with an open letter to the industry, calling on the UK beauty and wellness sectors to collaborate and take decisive action to address the many climate-related problems, such as non-recyclable plastic packaging, chemicals contaminating the oceans, and unregulated, misleading product claims. For example, this is why you should be switching to stocking sea-safe sunscreen

It also plans to create an overarching Framework for Action, which will focus on climate, biodiversity, waste and water, and set ambitious targets for the industry to work towards – in becoming more transparent and accountable, and establishing industry-wide standards. 

Who is part of the Sustainable Beauty Coalition?

The coalition's steering group is headed by chair Jayn Sterland, UK managing director of Weleda UK. Its members include:

“We believe the UK beauty and wellness industry must play its part in bringing about bold, urgent change. We have a strong voice, reputation and reach, and we need to use it,” said Sterland.

“Consumers are keen to see this happen, and they are looking to us to clean up our act by addressing the many climate-related problems we have created, such as non-recyclable plastic packaging, chemicals contaminating the oceans and unregulated, misleading product claims. 

“While a growing number of brands are taking significant steps to reduce their negative impact on the planet, these efforts are patchy and uncoordinated. The coalition seeks to address this.” 

Millie Kendall, chief executive of the British Beauty Council, commented: "The beauty industry needs to be transparent, accountable and make changes now – we will lose the respect of the consumer if we don’t. Surveys show that 95% of consumers believe their own actions make a difference. If our customers believe that, what are we as an industry doing in response? We can and should do better. The beauty industry's purpose is, after all, to encourage the intrinsic beauty of people and our planet to shine."

Sign up to the Sustainable Beauty Coalition today.

What do you make of the Sustainable Beauty Coalition? Comment below. 

A membership-based organisation has also launched for the spa industry, offering guidance to spa operators on how to improve their sustainability