Tell us what professional treatments mean to you

Image courtesy of Starwood Hotels and Resorts 

Professional Beauty is inviting spa and salon professionals in the UK to create an image and tagline that express the importance of professional treatments to the beauty industry and to consumers.

The winning entry will receive their choice of prize – either a spa break for two or business skills training for you and your whole team.

The competition is part of the Professional Treatments Matter campaign, which was launched by Professional Beauty managing director Mark Moloney in February. 

The aim of the campaign is to promote professional treatments to consumers and ultimately increase both client footfall and treatment prices in spas and salons. 

The fund aims to raise £200,000 (US$339,000) for a nationwide media campaign to educate consumers about the benefits of treatments and encourage a wider spectrum of the public to try them. 

To enter, simply create or choose a photo that illustrates what professional treatments mean to you, then upload it to Twitter or Facebook, along with a few words about why professional treatments are important, by July 31, using the hashtag #protreatsmatter. Then register your entry at www.professionalbeauty.co.uk/protreatsmatter. 

Winners will be announced live at the Professional Beauty North show on October 19-20.