The new boutique beauty brands you can discover at Professional Beauty London

The New Brands Showcase makes its debut at PB London this weekend, introducing new, niche brands that can help your salon or spa to create a real point of difference from the competition.

This year, check out the New Brand Showcase lounge – a segmented section featuring leading industry disruptors – to discover skincare firsts, wellness concepts and salon tools.

This is your chance to meet with new and niche brands from across the globe that are showcasing their latest innovations.

Many will also be hosting champagne receptions on Monday, February 25, to welcome new prospects. 

Some of the new brands you can discover are...

• Afrodita Cosmetics – the environmentally friendly products in Afrodita's professional range include launches for facial care, body care, anti-cellulite, depilation, hand and foot care, and hair styling

• Esthemax – a natural-based skincare company with more than 28 years of research behind it. Hero products include Hydrojelly, Jelly and Rubber Masks, and Phyto Cell and Freeze-Dried Atelocollagen Mask

• Newton Wood Epsom Salt – the brand’s crystals are made using the highest-grade Epsom salt from sustainable sources, which helps to soothe muscle aches and pains 

• Scens skincare – the organic and vegan brand’s Nature Parfaite anti-ageing face and body skincare collection is formulated with powerful antioxidants found in nature to help reduce the appearance of fine lines and wrinkles

• Skin Evolution – the distributor will be showcasing dermatologist-founded cosmetics brand Dr Renaud, which has a range of face and body products and treatments, and Kleraderm, a results-driven skincare company founded by Dr Ioannis Apostolopoulos

• Terapima International – the manufacturer will be showcasing Disicide, an environmentally-friendly, hospital grade disinfection product to be used on nail, barber and hairdressing tools

• Theravine – results-driven skincare and treatment brand packed with active ingredients, grape derivatives and botanical extracts to balance and brighten skin. Hero products include the Sculpting Neck Volumator and Multi-Perfection4 Eye Cream

• Tides Wellness – a Dutch brand that uses nourishing self-care rituals and “modern apothecary” in spa and wellness treatments to help heal mind, body and soul. 

Don’t miss out, confirm your free entry to the show now and you will receive an e-badge straight away for you to print and bring along to gain free access. Your entry badge will also give you access to HJ Live London, the must-attend hair show taking place alongside.

Entrance policy: Open only to trade and professional visitors over the age of 14. Under no circumstances will babies, prams, pushchairs or buggies be permitted. Your entrance badge will be emailed to you before the show. Please print this and bring it with you for entry.