UK Spa Association outlines plans for growth

“More people in spas, more often” is the UK Spa Association’s (UKSA) "ultimate vision", as outlined in its strategic growth plan looking ahead to 2020.

The not-for-profit trade organisation for the spa industry will launch a new website and newsletter this year, and has created an infographic (below) to clearly explain its long-term ambition.

The organisation, founded in 2013, said it aims to be the “officially recognised trade body and authority for the spa industry”, representing and promoting the spa industry as an essential and valuable part of the UK economy.

UKSA said it wants to offer its members more tangible benefits in terms of helping their own businesses through affiliation with the association. More of these will be introduced, including financial member benefits, industry benchmarking insights and more networking events.

UKSA infographic

“We want to provide true value for money to our members, specifically helping them to improve their own customer acquisition, retention and increasing their share of wallet,” said Charlie Thompson, UKSA chairman.

“We expect to now see some real pace for the industry in these exciting times and would encourage all spa operators and suppliers to sign up to benefit from what we have to offer. You can even become a member as an individual if you are not affiliated to a specific organisation or as a student if you want to get ahead in your career”.

The association recently joined with sponsors including Groupon and Aromatherapy Associates. Its most recent event was a networking day at Lifehouse Spa & Hotel in Clacton-on-Sea earlier this month.