5 day spas to follow

Cloud 12

@cloudtwelveclub 26.6k

Home to the viral head spa ‘Scalp Facial,’ Cloud Twelve is a luxurious wellness sanctuary and salon in the heart of London, offering ‘timeless beauty rituals for the stressed-out modern world.’

Founded by naturopath, herbalist and homeopath, Jenya Di Perro, Cloud Twelve’s treatment offerings are rooted in traditional wellness and draw upon ancient beauty practices combined with cutting-edge science to bring balance and vitality to the skin.

From its Himalayan salt room, designed to purify the lungs and promote wellness, to its steam and sauna areas, the environment is curated to balance the body’s energy and soothe the nervous system, Cloud 12 has endless possibilities to promote ever-popular wellness content and does so expertly in-house and in selection of UGC creators. 

Eden Hall

@edenspanotts 97.3k

An award-winning day Spa retreat located in the heart of Nottinghamshire, sister Spa to the iconic Hoar Cross Hall

The spa’s Instagram feed is full of tempting reels to entice clients showing off the gorgeous grounds, delicious healthy food and advanced facilities including a vitality swimming pool, thermal spa suite, tranquil outdoor hydrotherapy pool, toasty outdoor Sauna and picturesque fire pit seating area.

Nirvana Spa

@nirvana.spa.official 59.9k

Located near Wokingham, Nirvana Spa is the UK's leading pure water retreat. The day spa features crystal-clear lagoons flowing with water drawn from a natural aquifer beneath the building. 

From the The Celestial Pool which allows visitors to float away under a starlit sky to the candlelit Tepidarium and majestic Roman baths Nirvana Spa has no issue with being Instagrammable but still makes the effort to slay the algorithm by jumping on to popular trends which pays off for them big time in engagement. 

Pure Spa

@purespauk 11.2k followers

Pure Spa was established by Becky Lumsden, a beauty-obsessed chartered accountant who dreamed of fronting her own business, especially after noticing a gap in the market for urban professionals wanting wellness.

Combining essential spa and beauty treatments ‘for time-starved individuals,’ Pure Spa is open late throughout the week to offer clients well-being and beauty treatments after a long day in the city.

With now over 20 day spas across Scotland and England, it’s interesting to see how each location (which has it’s own social account) approaches their marketing and how they highlight the uniqueness of each team. 

The Bath House

@banya.in.belgravia 10.5k followers

Located in London’s chic Belgravia, The Bath House is all about the benefits of hot and cold blending contemporary thermal therapy with the magic of traditional Russian banya.

Weaving time-honoured rituals, organic treatments, scrubs, massage, aromatic leaves The Bath House offers Brits an experience that is totally unique.

The unpretentious day spa’s feed is a wealth of inspiration for how to do UGC right with visitor videos detailing their banya journey to explaining the wonderful eastern European drinks and dishes also on offer.