In 2026, Professional Beauty London will move to October to run alongside Salon International, forming the largest event in the beauty and hair industry calendar.
Drawing professional visitors from across the UK & Europe, the combined Professional Beauty London and Salon International event in October will see 45,000+ attendees and two days of intensive industry engagement at Excel London.
Register your interest for 2026 and be the first to hear when the programmes go live.
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Professional Beauty attracts the world’s leading spa and hotel groups, distributors and brand owners from across Europe as well as thousands of salon owners and freelance professionals.
Bringing to iconic industry shows together creates a powerhouse event, drawing 45,000 + attendes - an unmissable opportunity for exhibitors.
With two golbal shows in one location, exhibitors can engage the core beauty, spa and clinic audience, plus reach salon owners, distributors and selected retail buyers - all in one high-impact event.
Exhibitors can access 30,000 salons, freelancers and homebased business that define themselves and hair & beauty.
Reach 6,000 + international visitors, including key distrubutors, spa and hotel groups from Europe, Asia and the Middle East.
"It's been a fantastic couple of days, to be perfectly honest. Really insightful, a great quality of salon owners. Meeting many of our current customers and clients and also new opportunities and understanding what they're looking for from today's consumer."
Josh Yardley, CEO of The Smart Group
"Having live demos on our stand during the show has been super valuable for us. We've got a really extensive retail range, especially under the HD Brows brand and we’ve been able to let people understand and see why there are so many products and how you would use them all. We’ve been able to get people to touch, feel, experience the brand. It’s also allowed us to showcase kind of the expertise that our elite trainers have within Nouveau Lashes and HD Brows."
Kirstie Fox, The Director of Nouveau HD Beauty Group.
"Oh, it's literally been our best ever show. We had a record breaking day on Sunday for signups, which is all an all important measure for us. And we've met so many interesting customers and so many interesting friends."
Jason Downes, Managing Director at Vagaro
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