Elemis to open first UK standalone store this spring

Spa skincare brand Elemis is set to open its first UK standalone store in the Seven Dials area of Covent Garden, London, this spring. 

Following the trial of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year, the new 1,000sq ft store will open at 23 Monmouth Street. 

It will join beauty and wellness brands in the area including Aēsop, Deciem, Kiehl’s, Charlotte Tilbury, and Glossier. 

Susan Harvey, UK general manager at Elemis, said: “We are hugely excited to announce that we will be opening our first Elemis London retail store in Covent Garden this spring. 

She added, “Since Elemis’s inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this. 

“We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.” 

Michelle McGrath, executive director of Shaftesbury Capital, which manages the real estate, commented: “Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.” 

This is the first standalone retail venture for Elemis, which also has its own-branded salon in London, House of Elemis.

House of Elemis opened in 2015 and features a small retail shop within its reception area.

In 2019, Elemis was acquired by L'Occitane Group for $900 million (£700m).