In the beauty industry, creating spaces where every client feels safe, seen and celebrated is more important than ever.
For LGBTQIA+ clients, inclusive salons offer more than just treatments – they provide a sense of belonging and affirmation through everyday beauty experiences.
Why LGBTQIA+ inclusion matters in the beauty industry
The magical moment someone sees their true self reflected in the mirror is one of the most rewarding benefits of working in the beauty industry.
For LGBTQIA+ clients, this transformation runs deeper than just a new treatment or updated look, it’s about finding a beauty salon where they can be themselves without having to explain anything.
The beauty industry has always been about self-expression and transformation, and these are the same values that matter deeply to LGBTQIA+ communities – but creating truly welcoming spaces requires real action.
The impact of inclusive salon spaces on LGBTQIA+ clients
Recent research from Vagaro’s Vantage Report tells us more about what clients really want.
Nearly one in three LGBTQIA+ consumers think about staff representation when choosing a salon, while 27% actively seek out brands that align with their values.
Gen Z and Millennials especially want authentic representation in the places they spend their money. They support businesses that don’t just talk about inclusion but are actively living it.
How salon language and services can be more inclusive
So, what does real inclusivity look like day-to-day? It starts by taking a good look at your service menu with fresh eyes.
Instead of gendered terms like “men’s manicure” or “women’s facial”, use neutral descriptions such as “classic manicure” or “hydrating facial treatment”.
As makeup artist and beauty industry expert, Damilola Adejonwo, says, “It’s especially important to welcome and have services that celebrate everyone.”
These small changes send a big message. They show that your salon recognises all kinds of people.
When clients see neutral language on your menu, they know they won’t have to explain themselves or justify their choices.
Practical steps to create a more inclusive beauty space
Simple steps like these can transform how clients experience your salon, and many businesses are finding ways to clearly communicate their inclusive values.
Some display badges or symbols that help LGBTQIA+ clients quickly identify welcoming spaces.
Tools like Vagaro’s platform make it easy for salons to show their commitment while connecting with clients who share these values.
If you’re ready to take a step toward inclusive representation, consider signing up for Vagaro and displaying the LGBTQIA+ Friendly badge in your profile and in the salon.
It’s a simple way to show clients you’re committed to creating a welcoming space for everyone.
Real inclusion happens in everyday moments. It’s how you greet clients, book appointments, and create a welcoming atmosphere from the moment a client walks in.
When you get this right, you’re not just providing beauty services anymore; you’re helping someone feel confident and accepted.
The business benefits of LGBTQIA+ inclusive salons
For beauty businesses, embracing inclusion makes perfect sense.
Inclusive salons build stronger relationships with clients. They get better word-of-mouth recommendations and more positive reviews.
Most importantly, they connect with customers who really value authenticity. When every client feels genuinely welcomed for who they are, everyone benefits.
The salon thrives, clients feel amazing, and the beauty industry becomes the inclusive space it was always meant to be.
This is a sponsored story in partnership with Vagaro.
