Eve Taylor to star in national ad campaign
Aromatherapy brand Eve Taylor London is to appear in a national ad campaign alongside Barclays Bank to help promote UK companies that export.
The adverts will appear in newspapers including The Times, The Daily Telegraph and The Daily Mail over a four-week period and feature images of the Eve Taylor team in their training rooms with details on how the company has grown from a small family business to an international brand.
The brand has also filmed a promotional video
with Barclays in which business development manager Chris Taylor explains why the brand began exporting and how Eve Taylor works with overseas partners.
Chris Taylor said: "The main benefits of exporting...is that it spreads the risk; when some markets are up others are down."
He added: "We have a policy that is to think global but act local. We've recently developed a whole new range of products specifically for China. There's a big market there for lightening, brightening products. In the west it's all fake tan so it's the completes opposite so we have to listen to what our partners are telling us on the ground and develop products that are specific to the markets we're in."