New Airbase Perfecting Primer at Professional Beauty North

Airbase is excited to announce the arrival of its brand new, innovative Perfecting Primer - a colourless silicone gel containing precious metal platinum. Perfect ahead of in-salon makeovers or as an after sales “add on”, it is the ultimate make-up prepping essential for super staying power.

Created in Switzerland, this premium quality innovative Airbase Perfecting Primer provides an instant flawless finish. Diffusing reflected light, it reduces the appearance of fine lines and pore susing anti-ageing ingredients for a rejuvenated, perfected look that lasts – offering an additional benefit to your current makeover packages. 

Highlighting the nano-sized particles of negatively charged platinum in the Airbase Perfecting Primer, a comprehensive PR campaign will support stockists. The campaign will educate consumers on the benefits of maintaining the electrical balance of the skin, recharging it while having an anti-oxidant effect. As this creates a buffer zone, similar to a healthy epidermis, it continually supplies electrons to the skin, allowing it to be reformed and restored while protecting against external elements.

Ideal for summer, the platinum negative ions also re-align water molecules, which make cells sit in one direction, improving absorption of moisture. Likewise, its aloe vera content also soothes, moisturisers and regenerates tired skin for deep down dermal hydration while its silicone base provides a silky, non-greasy look as it absorbs sebum to help reduce shine.

Price: 15ml - £27.50 / 30ml - £44.95

For more information call 0115 967 8691 or visit

Airbase will be exhibiting on stand B73 at Professional Beauty North taking place at Manchester Central on Sunday 14 and Monday 15 October 2012.

Don’t miss out, register today for your free ticket!