Professional Beauty exhibitions amongst the top 3% of UK trade shows thanks to you
The recent survey completed by Professional Beauty visitors has revealed that Professional Beauty exhibitions have a net promoter score of 31 meaning visitors would strongly recommend the show to colleagues and peers.
Net Promoter Score (NPS) is a simple yet powerful metric, used to gauge the loyalty of a company’s customer relationships. It’s asked as a simple question on an 11-point scale asking:
How likely are you to recommend Professional Beauty to a friend or colleague? Please rate on a scale from 0 - 10, where 0 = not at all likely and 10 = extremely likely
The NPS is then calculated by taking the % of promoters minus the % of detractors.
Used across virtually every industry Professional Beauty is proud of its NPS of +31 compared to the trade show average of -2 displaying that Professional Beauty exhibitions are amongst the top 3% of UK trade shows surveyed.
“Net promoter scores are used across virtually every industry and Professional Beauty is proud of its NPS of +31, compared to the trade show average of -2, which proves that Professional Beauty exhibitions are amongst the top 3% of UK trade shows surveyed.” Commented Olly Watts, Research Manager at Explori.
Professional Beauty would like to say a big thank you to its dedicated and loyal audience of beauty and spa professionals who have helped achieve this amazing score.
Next up for Professional Beauty exhibitions is Professional Beauty North coming to Manchester Central on 14-15 October 2013. Ensure you are up to date with the event and register for your free ticket here.
Have your say! Tell us what you want to see at the next exhibition here.