UK consumers question organic credentials

 

A new UK study reveals that consumers are now questioning the health benefits and effectiveness of organic beauty products, and more than 60% believe they are overpriced.

The research, carried out by Canadean Consumer, surveyed 1,675 people who currently purchase organic beauty products. It was found that 41% didn’t think they were any more effective than those without organic claims.

Surprisingly, 38% did not think that organic products were any healthier than the non-organic alternatives, and just 19% felt good about themselves for using the products.

Nancy Sharra, a Canadean Consumer research analyst, said: “It is likely that consumers feel they are not getting the perceived benefits in using beauty products made with organic ingredients. Despite advertising campaigns by manufacturers and retailers, it is clear that consumers are not able to connect to relate to the message.”