Revealed: agenda and speaker line-up for beauty event PB Online (April 7–8)
As the beauty and spa industry gear up to reopen post-coronavirus lockdown, Professional Beauty Group is hosting two-day virtual event Professional Beauty Online on April 7–8 to equip you with all the skills you need to do this successfully.
Across the two days, we will have industry leaders sharing their valuable business advice on everything from digital marketing and retailing, to how to up your average client spend and tweak your treatment prices accordingly, to make sure your restart after lockdown is a success.
On the PB Online platform you will also be able to virtually meet and connect with likeminded professionals ahead of reopening to share ideas and stories, as well as find inspirational products to help you wow clients when you’re back in your salon or spa.
At 3pm each day we will also have speed networking sessions where you can gain valuable contacts to help your business thrive in the future.
Below, we outline the free education you can expect from our PB Online event and the top speakers delivering the sessions. It’s not to be missed.
Wednesday 7 April – PB Online day one schedule:
9am – “So, you’re reopening next week – what’s next? The spa directors’ perspective”
Our panel includes: Cathy Ball, spa director at Calcot Spa; Trent Munday, senior vice president international at Mandara Spa; and Kent Richards, corporate operations director at Six Senses.
10am – “How to make more profit from brow treatments”
Speaker: Racheal Hall, celebrity brow stylist and owner of Eyebrow Envy treatments and training.
11am – “Social media marketing – the best campaigns to run when you reopen and beyond”
Speaker: Scott Dance, founder and chief executive of Salon Revenue Growth.
12pm – “The change to make on reopening: award-winning salon owners share their business plans”
Our panel includes: Carla Chatburn, owner of Pure Perfection and PB’s Employer of the Year 2020; Amy Gordon, owner of Amy Gordon Skin Clinic & Beauty Boutique and winner of PB’s Large Salon of the Year 2020; and Rebecca Griffiths, owner of Secret Spa and winner of PB’s Team of the Year 2020.
1pm – “Are advanced treatments and technologies the key to success in the treatment room in a post-Covid-19 world?
Speaker: Emma Bennett, aesthetic therapist and owner of Skin Warrior.
2pm – “Easy ways to increase your average client spend”
Speaker: Liz McKeon, salon business expert and coach.
Thursday 8 April – PB Online day two schedule:
9am – “So, you’re reopening next week – what’s next? The UK head of spa perspective”
Our panel includes: Sarah Johnson, head of spa at Rudding Park; Tara Moore, head of spa at Galgorm Spa & Golf Resort; and Kay Pennington, group spa manager at Center Parcs.
10am – “How to expand your waxing menu to secure loyal clients”
Speaker: Jack Dunn (aka The Wax Coach), men’s waxing expert and educator.
11am – “How to use social media to grow your salon business”
Our panel includes: Kate Woods, digital marketing expert and owner of Salondipity; and Phil Collins, co-founder of HairUncut.
12pm – “Know your worth – raising your prices without losing clients”
Our panel includes: Katie Barnes, director of Katie Barnes Training Academy and the KB Tool Range; Lee Moore, leading session tech and educator; and Tinu Bello, session tech and founder of salon Colour Riot Nails.
1pm – “How to speak to your clients about the pain, risks and downtime associated with aesthetic treatments”
Speaker: Tracey Dennison, aesthetic nurse, trainer, mentor and mindset coach.
2pm – “Confidence in selling – nail your retail techniques now”
Speaker: Pete Scott, founder of The Ultimate Sales Academy.
Will you be coming to our virtual event PB Online? Tell us your thoughts below.