Art in Wellness collaborative calls for artists to demonstrate spas’ ‘healing power of touch’

As spas and salons around the world begin re-opening for business, the Art in Wellness Collaborative is encouraging artists to channel the therapeutic powers of spa and salon services through art. 

The collaborative is inviting artists to submit artwork inspired by the healing power of touch within the spa, beauty and wellness communities. Many have turned to art during challenging times, and the collective hopes that this will highlight the important role of wellness during the pandemic.

“Artists and beauty and wellness professionals understand the powerful connection between art, beauty and wellbeing. Through this collaboration, we look to celebrate the benefits of spa, salon and wellness services, while sharing the industry’s values of joy, empathy, hope and resilience,” says Julie Bach, founder of Wellness for Cancer and a founding member of the Art in Wellness collaborative.

The winning works of art will be shared via physical placement and the virtual artwork available for download. Four $1,000 cash prizes will also be awarded. 

Judges are looking for submissions that capture the healing benefits of touch. “We are looking for graphic art and symbols that convey the therapeutic powers of touch during this stressful time,” says arts patron and Art in Wellness founding member, Michael Tompkins. 

“Collectively we are coming together in a campaign that celebrates the fusion of art and the spirit of the spa, salon and wellness sector,” says Lynelle Lynch, president of Beauty Changes Lives, and a donor of the Arts in Wellness Collaborative. “As aestheticians, massage therapists, hairstylists, nail professionals and make-up artists, beauty and wellness professionals change lives everyday through their art. We are excited to launch the Arts in Wellness Collaborative.” 

Submissions will be accepted until May 21, and winners will be announced on June 15. A creative brief providing guidelines for submissions is available at artinwellness.com. Winners will be selected by a judging panel.

Find out what guidelines spas may have to follow upon reopening after the coronavirus lockdown.