How to do natural make-up on clients

Q: Natural make-up is making a comeback. How do I create the look on clients?

In recent years, the trend for make-up application has been influenced by celebrities such as the Kardashians, who embrace a heavyhanded approach, with trends such as contouring and strobing taking centre stage.

However, the tide is turning and we’re seeing the return of the natural look, with women wanting to make the most of their natural beauty – truly embracing the skin they’re in. It was a key look on many of the SS17 catwalks, with models sporting fresh, dewy complexions, and the look is really easy to create.

It’s about making the most of your client’s natural features and achieving a healthy complexion – flushed cheeks and a natural-looking glow, and there are a few key products you need to achieve the look. Mineral make-up will provide a soft-focus coverage, creating a flawless and durable finish without masking the skin.

A BB or CC cream combined with a cream blusher will achieve that sought-after dewy coverage, instead of using a heavy liquid foundation and powder blusher, and are better for the skin during the warmer summer months.

If your client really wants to stick with foundation then use it sparingly, only on areas where a bit more coverage is needed, so you can allow the client’s natural skin, including any freckles, to show through. Setting sprays are also handy as they provide an extra boost of hydration while diffusing make-up into the skin, resulting in a fresh-faced look.

Anushka Patel is a make-up artist and brand manager for professional mineral make-up range Jane Iredale, which is distributed by the International Institute of Anti-Ageing (iiaa). She has more than 10 years’ experience in the industry.

Image: ©Jane Iredale