Look Good Feel Better trains Debenhams beauty counter staff on how to best-serve customers with cancer

Charity Look Good Feel Better has partnered with Debenhams to train its beauty counter staff and make-up artists to help customers manage the visible side effects of cancer treatment.

370 beauty professionals who work in department stores in the UK and Ireland have already undergone the training and they wear a Look Good Feel Better lapel pin so that they are easily identifiable.

“We are delighted to partner with Debenhams and their instore beauty colleagues so that those in need have an accessible and additional place to go for advice and support, alongside our long-standing workshop programme,” said Sarahjane Robertson, executive director at Look Good Feel Better.

“For those people, not only do they have to deal with emotional turmoil of their treatment and diagnosis but the visible side effects can make them feel like they have lost their identity. We know… that make-up and skincare play an important role in increasing confidence and self-esteem.”

Debenhams has been working with the charity since April 2017 and has raised more than £150,000 to help fund its confidence-boosting skincare and make-up workshops in the UK.

Earlier this year, we reported that a Marsden beauty salon was offering free make-up courses to keep teens out of trouble.