More beauty consumers using mobiles to find products and services

In June, 816,482 searches were made on mobile or smart phone devices for queries relating to make-up, skincare, nail care, hair care or fragrance.

The new data from digital marketing agency Greenlight highlights the importance of connecting with potential clients via mobile phones, and of mobile-optimised websites and apps that allow consumers to browse, book appointments and even make purchases on-the-go. 

The majority of searches are still made on laptop or desktop computers, with 1.3million beauty searches made through these devices in June. However, this channel is waning - 1.6m desktop or laptop beauty searches per month were made a year ago.

Meanwhile, the number of beauty consumers using mobiles to serarch for beauty products and services has risen by approximately 63% over the past year, indicating that having a strong online presence no longer just relates to your business’s website, but now stretches across a wider platform which presents multiple ways to reach clients.