New PureGloss collection from Jane Iredale at Professional Beauty London

Jane Iredale will be introducing PureGloss, a new collection of lip glosses, at the Professional Beauty show.

The luxurious new formula is lusciously creamy on the lips and provides an ultra-glossy finish without feeling tacky, and without the use of petroleum-based products.

The soothing and hydrating formula has a base of organic oils including Moringa Butter, Lotus Flower Wax and Orange Peel Wax. Blackberry and Pomegranate Extracts provide a pleasant flavour and protect lips with antioxidants Vitamins C and E. 

From nudes to berries to plums, and everything in between, the collection features 18 colourful shades that impart a natural-looking, sheer tint of colour for a fresh, pretty look.

Try all the irresistible shades on stand Q21 at Professional Beauty London.

The show will open its doors in less than 2 weeks, on 24-25 February at London ExCel.  Get your free ticket here and don’t miss the UK’s largest beauty event.