Premier Software partners with Wowcher and LivingSocial to drive new customers to UK spas

Spa management system Premier Software is helping to drive new customers to UK spas by launching a partnership with leading e-commerce platforms Wowcher and LivingSocial.

The company, which created the leading business management solution Core by Premier Software, will use this partnership to provide accounts access to a huge audience of avid spa enthusiasts on these e-commerce sites.

Each year, Wowcher sells more than 250,000 spa packages and introduces 180,000 new clients to UK spas. This equates to £18 million of revenue for the spa industry.  

Find out more about Premier Software’s partnership with Wowcher and LivingSocial here.

Many operators find it challenging to populate their diaries via direct sales and marketing alone, so Core’s integration with Wowcher and LivingSocial will help spa businesses run performance-based marketing campaigns to its 24 million subscribers. 

By serving deals to the right people at the right time, gaps in schedules can be filled, maximising occupancy and driving incremental revenue.

Meanwhile, staff time is streamlined by reducing the manual data entry of bookings and removing the requirement to redeem voucher codes. In addition, operators only pay for clients who visit the spa by purchasing one of the relevant deals.

How did the partnership come about?

“Wowcher is excited to launch its partnership with Premier Software, the leading business management software provider to the spa industry,” said Dan Martin, managing director of services and travel at Wowcher. 

“By integrating real-time availability information from the Core system into the client’s booking process, both client and spa will enjoy a seamless booking experience. UK spas will benefit from the significant volume that Wowcher can deliver while maintaining efficient booking processes.”

Oliver Cahill, chief commercial officer at Premier Software, commented: “At Premier Software, we have always been driven to create solutions that offer a seamless journey for both staff and clients alike, all the while maximising profitability and relieving pressures on staff.

“Thanks to Core’s integration with Wowcher and LivingSocial, operators will be able to maximise their capacity while introducing their services to a brand new audience. We believe this will not only help the spa industry to recover post-pandemic, but will strengthen operators’ abilities to grow their business long term.”  

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