Safety and home treatments set to top 2021 beauty trends

Products and treatments that focus on safety are set to be big business in 2021, according to a panel of trend prediction specialists.

As part of a panel at the Global Wellness Summit in November, Jessica Smith, freelance wellness and beauty trends consultant at LS:N Global commented that while natural/clean beauty has been the uber-trend these last few years, now products that can reduce fears around hygiene will grow.

She predicted a series of innovative new antimicrobial and antibacterial beauty formulations, and safe, touch-free application processes and packaging, that not only make beauty safe but whose ingredients also improve skin cells and tackle blemishes.

Meanwhile, her fellow panellist Sandra Ballentine, editor of W magazine, argued that the at-home, self-care beauty trend will reach new heights in 2021, with people seeking out new beauty technologies and treatments that they can execute at home.

And she noted that the trend extends to all kinds of at-home wellness. “These experiences can’t replace a human being or touch, but I think all kinds of wellness and beauty coaching delivered into the home will become increasingly important. Spa professionals, nutritionists and personal trainers all have a real opportunity to enhance the at-home experience for customers, with virtual classes and digital content to maintain engagement,” she said.

The beauty trend predictions came as part of a wider panel on wellness trends, with the overall trends for 2021 being:

1. A new convergence between healthcare and wellness
2. Strengthening the immune system
3. A great “un-tabooing”: wellness gets real about sex, money and death
4. Nature, nature, nature
5. Home wellness
6. Beauty: from anti-microbial products to at-home beauty

More 2021 beauty trends

Did you see the Pinterest Predicts: The Soon-to-be-Trending Report for 2021? Read the platform's predictions on skin, make-up, spa and more here.