5 fascinating ways AI is being used in beauty

Published 28th Jun 2024 by Kezia Parkins

On June 27th Adina hosted its annual Future of Beauty event presenting their yearly Beauty Trends Report and yet again AI is set to be a huge focus for the industry. 

Beauty brands are ramping up their adoption of AI and AR (augmented reality) technologies, leading to outstanding innovations paving the way for hyper-personalised product experiences, enhanced results and decreased carbon footprints.

Here are 5 innovative and exciting ways AI is being used in beauty... 


Last year, Haut.AI launched SkinGPT, a generative AI tool that enables users to upload their photos and see how their skin will change over time when using certain products. Intended for beauty brands and retailers, unlike the skin scanners that are becoming increasingly popular in clinic, SkinGPT offers a photorealistic prediction. 

FACE by Galderma

FACE by Galderma utilises AR to simulate the results of injectable treatments in real-time using digital facial assessment. By displaying realistic ‘before and after’ images it helps address patient concerns about end results.

Nail design AI

Nail designs AI is an AI powered nail design assistant. Users can describe their desired nail art including shape, color, or style — and watch as the AI brings their vision to life within seconds. The tool also offers a diverse range of AI-generated nail designs for users to explore. While tools like this can be useful to both clients and professionals it is important to manage client expectations when it comes to nail art pricing, timings and even what is possible for human hands to achieve. 

More AI beauty: Viral video shows robot applying lash extensions at “world’s first AI lash lab”


AI for drug development has been in use for a while and is proving valuable for cosmetic formulation development too. Prose is “the first AI-powered line to drive personalisation for the consumer via 15M+ possible formula combinations.” Following a user-led online consultation analysing 80+ factors including skin type, diet and climate, Prose’s R&D team works with a proprietary algorithm to formulate a targeted 3-step skincare system that evolves with the customer over time. Fragrances and textures can also be customised.

Good Face

Good Face Project is a formulation, regulatory compliance, and validation software used by cosmetic companies to build safe, compliant, transparent and effective products. It’s able to reverse-engineer formulas and identify better ingredients.

Through the platform’s extensive database of INCI and worldwide regulatory, retail and third-party standards, the cloud platform allows formulators to easily grade their products against worldwide requirements for safe and sustainable products.

Learn how you can utilise AI in your salon or clinic... 

Kezia Parkins

Kezia Parkins

Published 28th Jun 2024

Kezia Parkins is the deputy editor of Professional Beauty. She has a background in medical journalism and is also as trained nail tech. As such, she is particularly passionate about all thing nails, as well as the science behind beauty products and treatments. Contact her at [email protected]

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.